A study of impact with donation of local public colleges alumni
2011pp. 2740–2743
Citations Over Time
Abstract
This paper analyses the influence factors of alumni donation to public colleges. Through 205 questionnaires, the research built the local public college alumni donation theory model.. This framework based on social identity theory has integrated the Mael&Ashforth's recognition model of alumni organization. The research would benefit to form theoretical research system and improve college ability to access resources.
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