Eren Sezgen
Istanbul Medeniyet University(TR)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Aviation Industry Analysis and Trends, Technology Adoption and User Behaviour, Digital Marketing and Social Media
Most-Cited Works
- → Voice of airline passenger: A text mining approach to understand customer satisfaction(2019)186 cited
- → Airline brand management: A practical perspective to brand management in the airline industry(2023)7 cited
- → A Study on the Measuring of Consumersâ Perception towards the Mobile Marketing Campaigns in Air Transportation(2015)2 cited
- → Brand Equity Management In The Airline Industry(2021)