Airline brand management: A practical perspective to brand management in the airline industry
Research in Transportation Business & Management2023Vol. 49, pp. 100985–100985
Citations Over TimeTop 14% of 2023 papers
Related Papers
- BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS(2017)
- → The Role of Brand Management in Emerging Markets(2014)13 cited
- → Brand equity as an evolutionary process(1994)10 cited
- → The Role of Brand Management in Emerging Markets(2015)3 cited
- → Customer Based Brand Equity and University Brand Management(2019)2 cited