Farnoosh Khodakarami
San Diego State University(US)
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Statistical Methods and Inference
Most-Cited Works
- → Transparency and reproducibility in artificial intelligence(2020)476 cited
- → Exploring the role of customer relationship management (CRM) systems in customer knowledge creation(2013)315 cited
- → Developing Donor Relationships: The Role of the Breadth of Giving(2015)56 cited
- → Customer-based execution strategy in a global digital economy(2021)30 cited
- → Evaluation of statistical approaches for association testing in noisy drug screening data(2022)17 cited
- → Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits(2024)13 cited
- → Customer behavior across competitive loyalty programs(2023)13 cited
- → Is Your Brand Protected?(2023)9 cited
- An Investigation of Factors Affecting Marketing Information Systems' Use(2013)
- → Designing and effectively managing customer-centric loyalty programs(2019)3 cited