Caglar Irmak
University of Miami(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Decision-Making and Behavioral Economics, Cultural Differences and Values, Customer Service Quality and Loyalty
Most-Cited Works
- → Choice of Cause in Cause-Related Marketing(2012)321 cited
- → The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption(2011)206 cited
- → The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work(2005)83 cited
- → Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products(2013)82 cited
- → You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences(2010)82 cited
- → Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy(2013)78 cited
- → The Endowment Effect as Self-Enhancement in Response to Threat(2013)74 cited
- → When Consumption Regulations Backfire: The Role of Political Ideology(2020)66 cited
- → Licensing Indulgence in the Present by Distorting Memories of Past Behavior(2014)65 cited
- → The effect of a no-pain, no-gain lay theory on product efficacy perceptions(2012)51 cited